Lucy Broadbent

The Approach

While looking for a team of experts to make her a captivating and informative website and give her a kickstart online, Lucy found Marketing Head Quarter. She contacted us and informed us about her problem. She explained everything and asked for our advice. We helped her by creating a new website that would showcase her extensive experience and credibility as a writer and journalist. Our approach involved:

• Understanding Lucy's brand message and target audience: We worked closely with Lucy to 'understand her brand message and target audience. We identified her unique selling points and the type of content that would appeal to her audience.

• Designing a visually appealing and user-friendly website: We created a modern and visually appealing website that was easy to navigate and user-friendly. We ensured the design was responsive and optimized for various devices, including desktops, tablets, and mobile phones.

• Creating compelling content: We created compelling and engaging content that showcased Lucy's writing skills and experience. We included samples of her work, including articles, books, and other writing projects she had worked on.

• Search engine optimization (SEO): We optimized the website for search engines by using relevant keywords and meta tags. This ensured that Lucy's website would appear in search results when potential clients searched for writers and journalists in her niche.

The Solution

We developed a new website that was user-friendly, visually appealing, and reflected Lucy's brand image. The website showcased her impressive portfolio and highlighted her extensive experience. We also developed a content strategy emphasizing her storytelling skills and unique writing style, ensuring her website stood out.

To improve her website's visibility, we implemented an SEO strategy that included optimizing her website's structure, content, and metadata. We also conducted keyword research to identify the most relevant and profitable keywords and implemented them across her website.

Finally, we developed a social media marketing plan that included creating and curating content, engaging with her audience, and leveraging social media platforms to increase her online presence.

The Difference

The results of our efforts were remarkable. Lucy's new website not only reflected her extensive experience and credibility but also provided a seamless user experience. Her website's visibility and ranking on search engines improved significantly, resulting in increased organic traffic. Our social media marketing efforts helped her gain more followers and increased engagement with her audience.